| Type | Daily newspaper |
|---|---|
| Format | Tabloid |
| Owner | Grupo Ferré-Rangel |
| Editor | María Luisa Ferré Rangel |
| Founded | 1997 |
| Language | Spanish |
| Headquarters | Guaynabo, Puerto Rico |
| Official website | http://www.primerahora.com |
Primera Hora is a newspaper based in Guaynabo, Puerto Rico and distributed daily throughout the island.
The newspaper is characterized by its light format and easy reading. Its tagline is "Easy to read".
Primera Hora was founded in 1997, recognizing the Puerto Rican newspaper’s market need for a new and different product. Since 1990, when newspaper El Mundo was closed, emerged the question of what type of media were readers using to keep themselves informed. Around this time, El Nuevo Día conducted a survey to know the audience’s perception of currently distributed newspapers and the results indicated that an important sector of the public demanded an alternative in the newspaper’s market. This population reflected tendencies among people who had stopped reading news or newspapers as well as groups of married people formed of two persons working outside of their home and lacking time to read.
After a careful market analysis, the Ferré-Rangel family decided to launch a new publication. This launch was preceded by local and international market research about how to create a newspaper that was easy to read, with short articles, concise, dynamic, full of pictures and with great use of colors. It is with this mission that Primera Hora is born and its first edition was published on November 17, 1997.
Ever since its first issue, Primera Hora has guarded its image by renovating and redesigning several of its principal sections such as Así (March 1999), Panorama (August 2000) and Acción Deportiva (August 2003). Changes that responded to the readers' requests and best interests. Other sections and commercial magazines were created also in benefit of the readers.
Primera Hora founding members are Carlos Nido, General Manager (currently Sales VP for El Nuevo Día) and Héctor Olave, Director. On March 1st, 1999, Jorge Cabezas became its second Director and on February 1st, 2006 Rubén Keoseyán assumed general direction of the newspaper, continuing the editorial lineage that characterizes this publication. On January 1st, 2000 Juan M. Álvarez occupied the General Manager’s position, assuming the editorial team’s leadership. Pablo Badilla is currently Primera Hora’s Editor in Chief.
Panorama (Island and World News) Accion (Sports) Asi (Entertiament) A Tu Manera (Lifestyle)